Explore

The goal of Explore is to quickly and cost-effectively assess the opportunity for your product.

When technology companies first look at India many have unanswered questions:  What is the scope of the market opportunity for my product?  What is the competitive landscape? Are there barriers to entry?  Do I need to rethink my pricing strategy?  Is there a beachhead strategy that I should adopt?

As part of TaraSpan’s Unlock India™ platform, Explore is a service that answers these questions.  The components of the service include:

• India market assessment for your product
• Market opportunity sizing
• Early stage business development to validate your product’s value proposition in the India market, pricing strategy and potential partners
• Beachhead customer identification
• Hosted executive trip to India to meet potential partners and customers
• Market entry strategy recommendations